We know choosing a real estate professional to list your home for sale is a major decision. Here are the things that make Lanier Property Group different.  

Are you familiar with Zillow? Of course you and 100 million other home buyers are too! Zillow is the largest real estate audience anywhere online. 

We know buyers are tech savvy and look to Zillow,  not any one specific real estate firm,  as the leader in residential real estate. That's why Lanier Property Group dominates on Zillow- by focusing a significant amount of our marketing resources and dollars there every month. Our team is part of elite Zillow advertising programs like Premier Agent and Premier Agent Direct; this means the homes we list for sale have increased exposure and sophisticated visibility throughout the site.  

Your listing will benefit from enhanced exposure because of our relationship with Zillow. 

We make sure our listings, our team and our outstanding reviews get noticed all over Zillow. We have over 75 FIVE-STAR REVIEWS like this one:  

Matterport Technology

Photos and video used to be flat. The Matterport Camera is a next-generation device that captures color and depth. Lanier Property Group leverages this cutting-edge technology and powerful cloud processing so homes are presented in an immersive digital experience for buyers.

Unparalleled Facebook Marketing 

The cornerstone of our launch program is our unparalleled social media exposure powered by  Curaytor. We are the exclusive Curaytor partner in this area, meaning no other real estate firms employee this sophisticated buyer lead generating strategy.  

Here is an example of a recent Facebook promotion for one of our homes on the market. Check out that reach! This ad was shown to almost 15,000 people in just a few days. That's more than a local magazine's monthly distribution. 

Our team of marketing specialists will choose the very best photos of your home,  work on a perfectly worded ad and launch similar Facebook campaigns for your home to extremely targeted audiences. 

We will repeat similar strategies for open houses and any special moments leading up to the FINAL SALE of your home, including a SOLD campaign! 

Preparation:
It is what separates the amateurs from the professionals 

Our preparation process is two fold: 

1.  We professionally measure, style and photograph your home. This is at no cost to you! We want to feature your property in the most flattering light. Our photography often includes Instagram/Facebook specific images that we’ll use to promote your property on social media with sophisticated buyer lead generating campaigns. 

Abe Lincoln said it best: 


2.  We pour over the data to create a Custom Market Analysis (CMA) of your home. The report we create for our sellers is generally 12-30  pages long and creates the basis for pricing your home. This careful prep work also helps us make a compelling argument for your price with potential buyers.

In this hot market, if we believe your home may generate multiple offers, we use a specific strategy to generate as many as possible in a short time frame. You’ll have to meet with us in person to hear about this plan, but it has worked wonders for our sellers and has allowed them to close within their target time frame.  This method also allows us to generate backup offers for our sellers, something that yeilds incredible peace of mind. 

Our Listing Launch Program

Our exclusive LPG Listing Launch Program combines old school and new school techniques to get your home the widest exposure possible. Our launch program includes 23 steps. These steps ensure no detail is overlooked throughout the lengthy process and that your home gets the white glove treatment by our entire team.

We deliver results. 

Smooth Sailing 

Once your listing is launched, you’ll enjoy 48 fewer days on the market than the average seller in Wilmington. You will also have the benefit of our 34 step contract- to-close process, often assisted by a full time Transaction Coordinator. You’ll always know what is coming next and have a timeline for every step leading up to the date your home sale closes. 

If you are buying in the area we’ll help you stack together the sale of your home and the purchase of a new one. There are so many options to make this as hassle free as possible. 

When we are negotiating the sale of your home you’ll have our expert advice to help you understand how to move your contract forward without spending more money than you must. We’ll always tell you the truth and be with you every step of the way until you get the call from us saying “Your home has sold!”

It isn’t that what we are doing is totally different from other real estate agents, we are just doing it with more intention, more thought, more systems and processes and tons more heart. We love our clients, we adore houses, we are infatuated with our little corner of the world.

And we aren’t just tooting our own horn. We have industry awards and local and national recognition to back this up.  We have stood on stages all over the country sharing what we’ve learned about marketing and selling homes.  Our firm has been written about and highlighted within the industry from our company's inception. 

Ready to talk about selling your home? Wonderful!


Let's schedule a time to chat! 

Need even more proof?

Read what our customers are saying about us!


Get to know more about us: 

Lanier Property Group Company Video

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